Mirei Monticelli at EDIT Napoli
16th – 18th October 2020
Naples, Complesso Monumentale di San Domenico Maggiore
EDIT Napoli www.editnapoli.com, the fair dedicated exclusively to independent designers and design authors, confirms its second edition in Naples from 16 to 18 October 2020, making it the first onsite fair in Italy in the era of a pandemic that has distorted global logic. Since its inception, EDIT Napoli has promoted design that values quality over quantity, paying great attention to exploring the creative process and the use of materials in the search for sophisticated expressiveness.
A fair with a strong curatorial backbone and commercial vision, EDIT Napoli gives voice to designers, manufacturers and artisans, with a focus on territoriality rather than globalization, and a spotlight on a transparent supply chain.
The creators of the project, curator and design historian Domitilla Dardi, and buyer and entrepreneur Emilia Petruccelli, believe in the topicality of the themes and the tangible opportunities for the exhibitors, who have blossomed into a growing international community that shares a unique model.
From logistics to security, and from the preparation to the usability of the spaces, EDIT Napoli explores the potential of the virtual world to support the physical event. In 2019, EDIT Napoli dived into the digital realm with a virtual tour, which today, continues to invite a global audience to discover the products presented by international exhibitors. In October 2020, it will be possible to experience the fair remotely with dedicated business rooms, inviting those who cannot be in Naples to establish long-lasting connections.
The buyers in particular, who have witnessed the cancellation of many trade fairs and who are logistically challenged, are the interlocutors to whom the creators look. The fair will enable them to conduct research remotely, to talk to designers, and to nurture new collaborations.
In addition to passion, EDIT Napoli harbours a long-term business concept that focuses on observing and predicting the market, and the constantly changing variables.
“Now, more than ever, our sector needs representation. As a buyer, with EDIT Napoli, I decided to fill a gap within the international panorama and now that the theme of the house is once again central to our lives, we are invested with an increasingly important role” – explains Emilia Petruccelli.
A total of 70 exhibitors, including designers, brands and international craftsmen will present their products within the Monumental Complex of San Domenico Maggiore, a historic hotspot in the heart of the Neapolitan alleyways. Among others, well-known Italian brands such as Botteganove, De Castelli, Fabscarte, Forma&Cemento, MEDULUM, Scapin Collezioni will feature, alongside international brands like Alvaro Catalán de Ocón, Constance Guisset Studio, The Art & Design Group with Nathalie du Pasquier and Nigel Coates.
“The positive sign is that we have a higher total number of exhibitors than we had in the first edition. Moreover, I am particularly proud to see numerous emerging names who have chosen EDIT Napoli for their debut in a fair with a section dedicated to them: the Seminario” – says Domitilla Dardi.
One of the halls of the Complex will be transformed into a surprising loft animated by the creations of designers aged under 30 and brands with less than three years of history, including Basis Rho, Duilio Secondo Studio, Mirei Monticelli, Tom Robinson, STUDIO RLON, and many others.
Under the label Made in EDIT, the fair consolidates a connection with artisan production and quality design by activating an original collaboration between the multifaceted designer Sara Ricciardi and Simone Piva, dashing craftsman and master of materials. This fusion showcases the exclusive O R A collection dedicated to a pioneering idea of wellness.
An expert committee composed of writer, curator and podcast host, and founder of Design Matters, Debbie Millman (USA); designer Luca Nichetto, and Alessandro Valenti of ELLE Decor Italy, will select an unreleased work that best embodies the values promoted by EDIT Napoli: intelligent design, profound respect for cultural heritage and a fair price.
EDIT Napoli confirms the strong link with the territory that hosts it. EDIT Cult brings international design to places that are symbols of the city's culture: the San Carlo Theatre, which will host the collections by Martino Gamper for Moroso (Metamorfosi) and by Andrea Anastasio for Foscarini (Madre and Filo); Anastasio will also be the protagonist of a solo show curated by Alessandro Rabottini at the National Archaeological Museum of Naples, MANN, where he will present "Aritmia" — his work regarding Ceramica Gatti 1928’s archive; while for Bosa, Jaime Hayon will create "Ceramic Tower" — an unprecedented site-specific installation designed for the Filangieri Museum.
The program expands with EDIT Podcast, a series of six episodes curated exclusively for EDIT Napoli by educator and journalist, Paolo Ferrarini, which will recount the fair and authorial design without objects and images, only through the value of narration and debate, at a time when the word takes on an even higher value, and with EDIT Table by Food Confidential, curated by Nerina Di Nunzio — a platform that will bring the creative power of the kitchen closer to designers, artisans and companies, inviting them to interact directly in the creation of unique and tailor made projects.
EDIT Napoli expands its sphere of action by creating concrete opportunities for the designers of this second edition: In collaboration with Frantoio Muraglia, partner of the fair, Domitilla Dardi and Emilia Petruccelli will select an author who will design a new bottle of the Muraglia artistic collection to celebrate the union between the agri-food world and design. Furthermore, the event will host a workshop organized by the Orografie brand, which will be officially launched in 2021, conceived by Giorgia Bartolini with art direction by Vincenzo Castellana. To culminate the three-day event, three designers under 35 will be selected and will be part of the first collection, alongside Francesco Faccin, Francesca Lanzavecchia, Elena Salmistraro, and Martinelli-Venezia. Lastly, the elegant courtyard of the complex will feature a special corner created by the Neapolitan architect Giuliano Andrea dell’Uva with pieces from his new Carpet collection designed for the historic Campania brand, Ceramica Francesco De Maio.
From Naples, EDIT looks to the future with the aim of transforming the Mediterranean city — international by nature — into a global benchmark for editorial and authorial design.
This event is produced in collaboration with the Assessorato alla Cultura e al Turismo del Comune di Napoli.